
Whole Earth: The Many Lives of Stewart Brand

At Exeter, he would read Sweet Thursday and Cannery Row, John Steinbeck’s lightly fictionalized accounts of marine biologist Ed Ricketts.
John Markoff • Whole Earth: The Many Lives of Stewart Brand
Although he was largely an observer of the technical community that created Silicon Valley, his various ideas and crusades around the Whole Earth Catalog, which he created in the fall of 1968, foreshadow and resonate with the techno-utopian culture that the Valley spawned.
John Markoff • Whole Earth: The Many Lives of Stewart Brand
He went on to rethink modern architecture from a biological perspective and later publicly broke with the environmental movement over nuclear power and GMO food.
John Markoff • Whole Earth: The Many Lives of Stewart Brand
Although he was largely an observer of the technical community that created Silicon Valley, his various ideas and crusades around the Whole Earth Catalog, which he created in the fall of 1968, foreshadow and resonate with the techno-utopian culture that the Valley spawned.
John Markoff • Whole Earth: The Many Lives of Stewart Brand
As the train came through the Sierra Nevada, he was transfixed by the forests and mountains that stretched off into the distance in every direction. On the final day of the journey, the train made its way out of the mountains and through the Feather River Canyon, leaving him with a deep desire to return and explore the countryside.
John Markoff • Whole Earth: The Many Lives of Stewart Brand
he first figuratively and then literally set out to “play God,” initially by making the claim that humans had the power of gods and then during the past decade by creating an organization to save and restore endangered species with modern biotechnology.
John Markoff • Whole Earth: The Many Lives of Stewart Brand
Steve Jobs fastened onto the Brand approach in recounting his own life in his influential 2005 Stanford commencement address. He found inspiration in the closing page of Brand’s Whole Earth Epilog. It captured the sensibility that emerged on the western edge of the continent during the sixties. The back cover of the 1974 edition of the publication
... See moreJohn Markoff • Whole Earth: The Many Lives of Stewart Brand
he first figuratively and then literally set out to “play God,” initially by making the claim that humans had the power of gods and then during the past decade by creating an organization to save and restore endangered species with modern biotechnology.
John Markoff • Whole Earth: The Many Lives of Stewart Brand
The school was legendary for its skeptical academic mantra, “Go to primary sources,” an outlook that was repeatedly conveyed to Brand through the maternal side of his family.