Who will own the creator economy? A web2 vs. web3 showdown

Creator tools enable micro-economies. The shift from Web2 to Web3 create revenue streams which prioritize community ownership over individual ownership.

Web3 inverts the internet’s business models by giving more value and ownership to both creators and consumers. Traditionally, platforms developed online have been driven by advertising and subscriptions. This is because Web2 took a consumer first approach to platforms, protocols and applications with the platforms as intermediaries. Web3 puts value... See more