What relationships do you already have that are being under-utilized? Think broadly about this. Consider more than just your business. Do you have Whos in your vision for your health? What about your vision for your family? Are there potential Whos involved in any other passions and hobbies you have? What about your environment? Do you have

“You can survive without a community, but you can’t thrive without one.”

If money is the desired outcome, then what’s the most effective and simplest way for that to be accomplished?

However, when a team has 1) high autonomy, 2) high goal clarity, and also 3) gets regular feedback on their results, then their performance shoots through the roof.

It’s a book about personal transformation and reaching the highest levels of performance and success. Put more bluntly, this is a book about producing bigger and better results in the absolute most effective way possible—in the only way possible.

It can be easy to focus on How, especially for high achievers who want to control what they can control, which is themselves. It takes vulnerability and trust to expand your efforts and build a winning team. It takes wisdom to recognize that 1) other people are more than capable enough to handle much of the Hows, and 2) that your efforts and

Applying Who Not How, and thus killing procrastination, requires two essential steps: Be radically explicit about your goals. Ask yourself: Who can help me accomplish this goal?

The bigger your personal ambition, the more procrastination you’ll experience. Everyone who is ambitious procrastinates. It is part of having big goals that stretch far beyond you.

This book argues that with each ascending level of success, your ability to produce results will be more and more contingent on Whos, not Hows.