In designing experiences, the cornerstone with which we start is the “who.” Who is this for? Who are they? What do they need? Where are they coming from? Where do we hope to take them? What are they nervous about? How might we care for them? How might we be generous with them, and help them be generous with others?

But, for the most part, we think... See more

Music

Disorganized information is just noise .

Organized info, contextualized for a specific audience / need is music .

It feels right. (By def it matches an audience's specific interests/problems.)

It has a cool sound. (Brings non-obvious insights (new melodies).)

It’s infinite. (Helps me discover and appreciate more music and artists.)