Who Do You Want Your Customers to Become?

Competing Against Luck: The Story of Innovation and Customer Choice

David S. Duncan

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Meaningful: The Story of Ideas That Fly

Bernadette Jiwa

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This is Marketing: You Can’t Be Seen Until You Learn To See

Seth Godin • 10 highlights

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The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

Brant Cooper

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Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

Martina Lauchengco

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