
Who Created Maslow’s Iconic Pyramid?


“Maslow’s Pyramid” was actually created by a management consultant in the sixties.
Scott Barry Kaufman • Transcend: The New Science of Self-Actualization
In a paper entitled ‘A Theory of Human Motivation’ published in Psychological Review in 1943, Maslow arranged our longings and appetites in a pyramid-shaped continuum, ranging from what he called the lower needs, largely focused on the body, to the higher needs, largely focused on the psyche and encompassing such elements as the need for status, re
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