As we enter the web3 paradigm, there is massive potential to align incentives across consumers and brands in a way that has not been possible before, creating opportunities for co-creation and co-ownership, powered by crypto rails (ex: NFTs and social/community tokens).
The book is a primer to the Web3 and describes how tokens are the main application of this new generation Internet. It starts out by explaining the fundamental building blocks of the Web3 to a non-tech audience and describes why blockchain networks & other distributed ledgers as the backbone of the Web3. The books maps the socioeconomic implica... See more