I hope I’m wrong!

I suspect billions of people will be happy to receive their answers to complicated queries directly on the search results page, uninterested in where the information comes from, so long as it’s accurate enough.

But to everyone who depended even a little bit on web search to have their business discovered, or their blog post read, or their journalism... See more

Google is trying to kill the 10 blue links. Twitter is being abandoned to bots and blue ticks. There’s the junkification of Amazon and the enshittification of TikTok. Layoffs are gutting online media. A job posting looking for an “AI editor” expects “output of 200 to 250 articles per week.” ChatGPT is being used to generate whole spam sites. Etsy i... See more

I’m glad that I’m not the only one who misses old school human curation. For me, it’s more about wanting a connection moreso than valuing the actual thing being shared. I think this trend is accelerating. With generative AI and the ever-present algorithm that has sucked itself into every facet of our life, a part of the response to it will result i... See more

Another vision is that there's a hybrid model, where companies embrace the fact that human-generated content a) has less scarcity value in a world where things that look like the output of hours of work from talented people can be produced in seconds[4], but b) is valuable as a unique input into such content creation. That's the direction The Diff ... See more

If AI chatbots and AI-powered search results are summarizing everything for you, why would you go to a website? And if we all stop going to websites, what’s the incentive to put new content on the web? What’s going to stop shady characters from flooding the web with AI-generated spam to try and game these systems? And if we succeed in choking the w... See more

While I personally wouldn’t go so far as to describe current LLMs as “a solution in search of a problem” like cryptocurrency has famously been described as, I do think the description rings true in an overall economic/business sense so far. Was there really a great crying need for new ways to cheat on academic essays? Probably not. Will chatting wi... See more

The next Google will look nothing like Google. While there is a big opportunity for companies like DuckDuckGo or Neeva that primarily compete on a single vector (e.g. privacy) but otherwise replicate the Google experience, I am excited about those creating a new, more engaging, personal, and contextualized search experience. This may look like a si... See more

In his retrospective of 2023 for his company Acquia, a SaaS platform built on top of the open source (and browser-based) Drupal software, Buytaert noted both the dangers and opportunities for the web going forward. “On one side, the rise of AI in information gathering will decrease the need for traditional websites,” he wrote. “On the other side, t... See more