We're bad at creativity in our culture because we're obsessed with productivity. Creativity is slow and curious. Productivity considers every experiment and exploration like losing your way.

Productivity tools shape our thinking in ways that favor standardization, efficiency, and predictability. They demand structure before inspiration has a chance to strike. They ask for timelines when the problem itself is still hazy. But creativity is not linear. Often, it involves struggling down several blind alleys before finding the right path.