In this article, I set to understand and explore fundamental thinking that examines a new design worldview. A proposal to change our ways of working as designers, first in voluntary communities (which we already have, but with different goals) and then to be better equipped to understand and explore as individuals and as a community.

the design field (digital or otherwise) has struggled for decades to achieve an invisible, and dare I say, imaginary seat at the table. In our efforts to get business to take us seriously, we have distorted the true value of design, which is what makes it unique in the first place. The true value of design, however, was never to find a single... See more

- The problem is one of content. The misconception is that without deep content, design is reduced to pure style, a bag of dubious tricks. In graphic-design circles, form-follows-function is reconfigured as form-follows-content. If content is the source of form, always preceding it and imbuing it with meaning, form without content (as if that were... See more