Custodians do not just improve the quality of the product. We forget that these custodians hone the amateur’s craft, sharpen her judgment. In casting a critical eye, they separate the committed amateur from the disingenuous amateur.

Finding one’s voice is an act of self-discovery. Finding one’s niche is an act of finding out who in the world thinks you’re interesting. Voice is brand identity; niche is market segment. Voice, inside out; niche, outside in.