
Where Good Ideas Come From



"The patterns are simple, but followed together, they make for a whole that is wiser than the sum of its parts. Cultivate hunches; write everything down, but keep your folders messy; embrace serendipity; make generative mistakes; follow the links; let others build on your ideas; borrow, recycle; reinvent. Build a tangled bank." — Steven Johnson
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Go for a walk; cultivate hunches; write everything down, but keep your folders messy; embrace serendipity; make generative mistakes; take on multiple hobbies; frequent coffeehouses and other liquid networks; follow the links; let others build on your ideas; borrow, recycle, reinvent. Build a
Steven Johnson • Where Good Ideas Come From
What kind of environment creates good ideas? The simplest way to answer it is this: innovative environments are better at helping their inhabitants explore the adjacent possible, because they expose a wide and diverse sample of spare parts—mechanical or conceptual—and they encourage novel ways of recombining those parts. Environments that block or
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