Where Did the Long Tail Go?

One major benefit of subcultures is that they open up necessary space when the mainstream becomes too crowded. Now, thanks to the internet, everything is supposedly a subculture—the mainstream has supposedly broken into a thousand fragments. One would assume this creates more room for everyone to spread out, literally and figuratively, but even tha

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As the internet continues to decentralize culture, letting us choose which streaming services and video games and social media we want to base our lives around, some of the most intoxicating new music is coming from these tiny SoundCloud pockets, which you can only access if you already know to look there. This is music you won’t find in mainstream... See more