Where Are Young Art Collectors and Museum Donors?

The role of identity can also a huge motivating factor for these younger collectors, and they may opt for art that exemplifies their own political and ethical values. The identity of the artist is often important to millennial collectors, too, and their inclination toward online spaces means they are able to seek out specific kinds of art and types... See more

Gen Z is forging its own path, bypassing traditional auction houses in favor of more direct and transparent ways of buying art, including acquiring prints directly from the fine art print publishers who work collaboratively with the artists. Studios like Durham Press, Jungle Press, Lower East Side Print Shop, ULAE, Tandem Press, Two Palms, Burnet E... See more

Once artwork tokenization and continuous trading becomes widespread, could we imagine hordes of arty millennials raving on social media about their latest investment into a Warhol or a Monnet ?

This new generation of collectors is also more likely to use online marketplaces as channels for discovery: