When Steve Jobs Called the Design World to Arms
Steve Jobs shares his famous rock tumbler metaphor for building great products
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Objects of Our Life | Steve Jobs Archive
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“Jobs thought of himself as an artist, and he encouraged the design team to think of ourselves that way too,” said Hertzfeld. “The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater.”
Walter Isaacson • Steve Jobs
Among its visionaries was the scientist Alan Kay, who had two great maxims that Jobs embraced: “The best way to predict the future is to invent it” and “People who are serious about software should make their own hardware.”