When Multiplayer Went Mainstream

"Multiplayer media” represents the next frontier for creativity and collaboration. The greatest novel of the next century, the most immaculate film or game, will be architected by vast, opt-in networks. Rather than involving a few dozen contributors, thousands will participate, creating something closer to an artistic MMPORG rather than a humble gu... See more

Despite the fact that humans are wired for collaboration, single-player is our default mode of operation. Single-player game mechanics are baked into our infrastructures and platforms; in Western cultures, they’re baked right into society itself — school, social life, you name it. Everything has been designed with the mechanistic worldview in mind;... See more

Many of our most interesting and impactful projects will be multiplayer. We'll work together to create art, make games, tell compelling stories, and build new technology. Many of these initiatives will be fundamentally "headless," or lacking a singular leader. Instead, emergent groups will arise to tackle different problems and earn more responsibi... See more