When creators, culture and community commerce collide

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Future Trend: Having an online community or being a creator will be essential in selling products and a hack for ecommerce

Creators will be the new big-box retailers. Your favorite YouTuber or TikToker might become your go-to store for everything from gadgets to groceries.

Greg Isenberg • The Future of Commerce - Greg Isenberg

Who are the winners and the losers today?

Namrata Patel medium.com