When Coffee and Kale Compete: Become great at making products people will buy

Who Do You Want Your Customers to Become?

Michael Schrage

amazon.com
Cover of Who Do You Want Your Customers to Become?

Competing Against Luck: The Story of Innovation and Customer Choice

Karen Dillon • 11 highlights

amazon.com
Cover of Competing Against Luck: The Story of Innovation and Customer Choice

Know Your Customers’ “Jobs to Be Done”

Karen Dillonhbr.org

Build Better Products

Laura Klein

amazon.com
Cover of Build Better Products

INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

Marty Cagan • 2 highlights

amazon.com
Cover of INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)