When Coffee and Kale Compete: Become great at making products people will buy

Competing Against Luck: The Story of Innovation and Customer Choice

David S. Duncan

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The Secret Lives of Customers

David S Duncan

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Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

Bob Moesta

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Jobs to Be Done

Anthony W. Ulwick • 1 highlight

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Meaningful: The Story of Ideas That Fly

Bernadette Jiwa

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Designing Products People Love: How Great Designers Create Successful Products

Scott Hurff

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