
Saved by Alex White
When Baking and Real Estate Collide
Saved by Alex White
The creative-class thesis described me to a tee. And to some degree it always was going to. Countless cities had rebuilt themselves to attract people like me: a white, overeducated guy who wants to try the new slider place with a great tap selection.
Coffee shops provided a perfect test case for my theory of digital geography. They were spaces of consumption, in which members of a certain demographic, who were also very active on the Internet, expressed their personal aspirations by spending money. The café space integrated aesthetic decisions across architecture, interior design, and tableware
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