When Baking and Real Estate Collide

Instead of setting up shop in malls, brands are increasingly entering cool neighborhoods and renting storefronts next to the places where people work, eat, and seek out entertainment. Retail in “town center”-type locations is strong; according to Public Square, occupancy rates in those areas average around 95%.

If you want to sell a product online, publish a game, or distribute a new app you built, you must pay a tax to one of several dominant aggregators. “Real estate” on the internet can therefore be much more competitive than it is in the physical world, where you pay a market-based rent, but foot traffic comes for free.

Property developersProperty owners and investorsResidents and tenantsProperty managers