The notion that creative people aren’t motivated by money, are always happy to be working, and prefer odd gigs to a stable career normalized the precarity and overwork of the post-Fordist world. The successful creative life calls to people like a siren song but fails to materialize for so many, who chalk their failure up to deeper personal deficien

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While this balance between the side and the main gig can and does shift across different periods of capitalism, what is really significant to this moment is not just the amount of time spent on side gigs, or hustles, or second jobs, but that hobbies and interests are approached as something that could be or even should be monetised. This is the job

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