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serendipity comes back in surprising ways

a great marketing resource from my mentor: https://marketingforhippies.com/steps/

“New Year, New You”: The traditional slogan encapsulates both the promise and the hopelessness of our annual attempt at personal transformation. On the one hand, January 1 feels pregnant with the potential for a fresh start, a reboot, a decisive repudiation of all the botched efforts and missteps of the past. On the other hand, if any of that reall... See more

A brand is a collection of perceptions. Marketing activates the perceptions