added by sari · updated 2y ago
What’s Next for Creator Platforms? Learning to Sell
- Most platforms today are hoping to capture most of the value of “creators” as they professionalize. For example, substack captures you when you are already ready to write something - it presumes you have an idea and are already to execute on it. By capturing the top of the funnel, increasing the space for exploration and inspiration, platforms can ... See more
from Remix Culture: Jumpstarting Creativity by Maria Salamanca
sari added
- In the past few years, startups like Substack, Patreon, and Shopify have created alternative ways for creators to build businesses online through direct transactions, rather than advertising. This shift exposed a simple fact: in an ad-driven world, creators were generally under-monetizing their audiences.
from The Next Phase of Social? Listen Closely | Andreessen Horowitz by Andrew Chen
sari and added
- Right now in the creator space, the closest thing to this model is in the upfront advances that more and more big platforms are paying creators to join and produce content. Substack, Clubhouse, Snapchat, Facebook, YouTube, and others all pay cash advances to creators in the hopes that they then generate even more revenue for the platform. So far, i... See more
from Tokenized Access and Subscriptions by Joey DeBruin
Alex Wittenberg added