What would make young people happy?

And so I think when young people talk about what’s plaguing them— situationships, not getting on the housing ladder, even the climate crisis—what they are often getting at is the transience of everything. Everything uprooted. Everything unstable. They don’t feel attached to anything, anyone, anywhere. They don’t even feel like the Earth will stick ... See more

The desire for fulfilling work — a job that provides a deep sense of purpose, and reflects our values, passions and personality — is a modern invention. … For centuries, most inhabitants of the Western world were too busy struggling to meet their subsistence needs to worry about whether they had an exciting career that used their talents and nurtur... See more

It is an old compulsion to try to impose a narrative on our lives, especially when looking for meaning in our existence. But life does have a natural progression, a natural flow that Millennials ought to have simply participated in, and many feel it’s not flowing as it should.

Many felt there were certain things that should have fallen into place by... See more

Life Actually, a No Bullshit Study is the latest Gen Z research released by Day One agency and USC Center for Public Relations. From their survey of 1,022 18- to 25-year-olds, they discovered that most young people fell into three categories. Neo Traditionalists (29%) value homeownership, long-term relationships, full-time employment, and making mo... See more