We lose the feeling that comes with a little mystery and a healthy amount of risk. When we don’t know exactly what’s going to happen, you know what happens? We get to be surprised. Our anticipation builds in the not knowing – better get there early to figure out getting in, ask others if it’s their first time, scan a pamphlet for clues or read seat... See more

C. THI NGUYEN: So the essential insight that I got from Suits is that in so many games, the target isn’t the point. The point is this rich experience along the way. And I think a lot of the mistakes we make with games is we get into these things and we forget about these larger purposes. The fact that they can be fun. The fact that they can be beau... See more

Can you learn to enjoy the process as the end in itself, not the means?

In the beginning, the dissonance between the scale of your aspirations and the reality of your days will riddle you with anxiety. You will be tempted to strip the unknown of its surprises and travel to the future: What if my customers churn? What if a competitor introduces a be... See more