What we do and who we do it for
Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more
Beth Bentley • Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
It’s 2026 and everything is fake.
Fake content by fake influencers with fake engagement from fake followers, launching fake products with fake testimonials. A Potemkin village on a global scale, a glossy facade propped up by heaps and heaps of beige slop. Temu for content.
In this world, the real has never been more precious, refreshing, special, and... See more
Fake content by fake influencers with fake engagement from fake followers, launching fake products with fake testimonials. A Potemkin village on a global scale, a glossy facade propped up by heaps and heaps of beige slop. Temu for content.
In this world, the real has never been more precious, refreshing, special, and... See more
Standing Out
Unfortunately, advertising has been ingrained into the internet as the basic model for so long and to such an extent that it’s hard to envision online life without the systematic manipulation of attention and all its evils. So we’re bound to wind up here, at the bitter end of “content.” Which is a good excuse to withdraw deeper into books, movies,
... See more