What we do and who we do it for

The beautiful thing about the internet is that it's still a wild frontier. The physical frontiers of our world are largely mapped and tamed. But the digital frontier is endless, and it's always open to settlers seeking better ways forward. We are all free to venture forth, follow our curiosity and aliveness, direct our attention in new ways, and fi... See more

• The future of internet media is less, but better.  Time and attention are precious, finite resources. How we spend them determines the quality of our lives. We believe media practitioners have a responsibility to treat time and attention as sacred, refusing to churn out commoditized filler content or algorithmic bait, and instead only ask for

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The web is called the web because its vitality depends on just that—an interconnected web of individual nodes breathing life into a vast network.

The web is what we make it

I wanted to make a product and sell it directly to people who’d care about its quality. There’s an incredible connection possible when you align your financial motivations with the service of your users. It’s an entirely different category of work than if you’re simply trying to capture eyeballs and sell their attention, privacy, and dignity in bul... See more