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What the US can learn from China on social commerce
Facebook Shops and Instagram Shops represent a model of e-commerce that more closely aligns with consumers' natural shopping behavior, combining serendipitous discovery and social inspiration.
Li Jin • Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo
“The Chinese consumer embraces technology a lot quicker, unfortunately, than the Western world,” said Bruno Schiavi, co-founder of Uncle Bud’s, which makes hemp and CBD topicals and lotions. “And I think the influencers in China really are true influencers. ... The Chinese consumers really trust these people, and it’s just the way of life in China ... See more