Netflix delivered not just a brilliant marketing moment but an experience that got people out of their homes, and in many cases, out of their cities, to attend. It is one example of the incredible job they are doing to localize authentically. Netflix’s success in Mexico isn’t accidental: they are using formulas that resonate locally, partnering... See more

Social Money represents the financialization of the Passion Economy and builds a bridge to the broader “gaming” industry. Imagine how fantasy sports and sports betting will evolve when fans actually own a piece of their favorite NBA player’s contract?

High-level sport is born from the passion of the fans. Athletes would never have earned so much money if people did not support them. We must not let basketball become just a business, because it is not, basketball is a passion. The affinity between the teams and the fans is the basis for success.Blockchain is a tool that will empower the user at... See more