The chief reason why ideation is now so important is that it starts at the beginning; in the truest sense of exploration. The main argument as to why generalists can offer such valuable assistance with this is that they can hunt down and recognize more different possibilities than can specialists. Generalism is not simply a nice-to-have; it’s essen... See more

Generalists are important at observing everything and seeking out a particular something that is most relevant for specialists to pursue. A generalist is a divergent thinker who is in touch with a large realm of possibilities.

in the process of focusing, we lose sight of the context – the rhythms, patterns and cycles – within which that fragment exists and functions. So we fragment the whole into isolated bits and pieces.

Perhaps the most obvious of generalist characteristics is the connect-the-dots serendipity-searching that comes from linking disparate subjects together. Such cross-disciplinary and cross-cultural knitting is core to moving from incremental innovation to transcending ideation.

Any industry or organization can benefit – indeed, thrive – by adding generalists to the mix.

Nothing can substitute for depth of analysis, and there's proven value in specialization – it's what education, career paths, scientific research, and technological innovation are built on – but generalism is a secret talent.

People who appreciate diversity, who are in the know about the wider world and who understand how things interact are invalua... See more

Ideas follow inspiration, which comes freely at a friendly intersection of diverse multidisciplinary, multi-industry, multicultural thinking – exactly the kind of thinking that our focused lives tend not to have enough of.

generalism and generalists, those so-called dabbling dilettantes of knowledge; those curious of everything, but experts at nothing.

perhaps it is fitting to say then that inspiration comes from everything. But we have no exact way of pinpointing what part of everything it derives from, and so open, freethinking is essential for its emergence. It could even come from the interplay of everything with everything else, in which case inspiration is most at home in highly communicati... See more