What Spaniards wear

This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been predicate... See more

Balenciaga argued that if a woman was comfortable in her clothes, she was confident; and if she was confident, she was at her best and wore her clothes with style. He said that some designers put a strain on the client so that she was glad to get the dress off at the end of an evening. He wanted his clients to be reluctant to part with their clothe

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To be clear, some people are great at making things and simply bad at dressing. But what inspires me about the examples above is the running theme of work and talent making you look better . Too often, when we desperately search for “the perfect jeans” “the perfect tee” or “the perfect haircut,” I think that what we are really looking for doesn’t a... See more