What Seth Godin Really Thinks About Social Media
Gurwinder
4h
“Social media makes more sense when you view it as a place people go to perform rather than a place to communicate.”
— Morgan Housel
4h
“Social media makes more sense when you view it as a place people go to perform rather than a place to communicate.”
— Morgan Housel
Substack • Home | Substack
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff comes... See more
David Heinemeier Hansson • You can either buy attention or earn it
If you’re posting on social media or any platform with an algorithm, the real question is: do you work for the algorithm or are you committed to working for the people who want to go where you hope to take them?
Seth Godin • Feeding the algorithm
when you have something useful to say, articulated in an unusual and interesting way, delivered to a specific group of people [who hang out together], word of mouth spreads.
And, as with Seth Godin, David didn’t need growth hacks in the 90s and he wouldn’t need them today.
Because the noise makes it hard to find quality, interesting perspectives, whi... See more
And, as with Seth Godin, David didn’t need growth hacks in the 90s and he wouldn’t need them today.
Because the noise makes it hard to find quality, interesting perspectives, whi... See more
David C. Baker Case Study | Liam Curley
We have a chance to do work we’re proud of, and to do it for people who care. And maybe we can do it in a way that will lead them to tell the others. Traffic from an algorithm isn’t the point, it’s a random bonus.
No sense being a puppet, especially if you can’t be sure who is pulling the strings or why.
Seth Godin • You Can’t Beat the Algorithm
And so we get on the Facebook merry-go-round, boosting our posts, counting our followers, and creating ever more content in the hope of being noticed. There are so many other ways to make an impact and earn trust. Much of what we take for granted in our marketing toolbox was considered a risky innovation just a few generations ago. It’s worth disca
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Successful social networks don't pose trick questions at the start, it’s usually clear what they want from you.
Seth Godin • Daily Review | Readwise
If your product isn’t viral by design, you’re missing the point. Users should want to tell their friends about your product because it makes their lives better, not because you’re begging them. Ask yourself: Will this be more valuable if shared? If not, then you’ve got some rethinking to do.