What Seth Godin Really Thinks About Social Media
And so we get on the Facebook merry-go-round, boosting our posts, counting our followers, and creating ever more content in the hope of being noticed. There are so many other ways to make an impact and earn trust. Much of what we take for granted in our marketing toolbox was considered a risky innovation just a few generations ago. It’s worth disca
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
I've coined a new theory of the Internet in 2025.
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the Int... See more
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the Int... See more
Will Mannon • Will Mannon on Substack
This might sound obvious but I think the key to success on social media is to be interesting, helpful, and genuine. The goal isn’t simply to acquire users and post content, but rather to build meaningful connections with people; connections that allow you to grow your reputation, gain people’s trust, and ultimately earn the right to share the thing
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