What, if anything, about this structure can and should change? We feel drawn to two ideas that feel deeply intertwined:

1) Increasing creative agency

2) Increasing economic control

By increasing creative agency , we mean freedom for creative people to move between quadrants. Artist, Creator, Institutional Artist, and Commercial Artist are all... See more

Creative work by inspiration is seen as unpaid and without value. Creative work for commercial purposes is worth compensation if it meets the brief. Institutions remain the primary mediators of payment, whether they're museums, corporations, or technology platforms.