in the twentieth century of hyper-consumption we were defined by credit, advertising, and what we owned; in the twenty-first century of Collaborative Consumption we will be defined by reputation, by community, and by what we can access and how we share and what we give away.13

“Everything about our company is our brand.” Airbnb’s founders see the company’s role as empowering the host to create the optimal experience. From advice on the types of photos to post and descriptions to leave to a kit of suggestions of the little things hosts can do, such as place a mint on the guest pillow, their goal is to make the user, and

Newmark placed the control and decision making in the hands of members. On craigslist it is as simple as “Treat other people as you want to be treated.”

Access becomes the privilege and ownership the burden.

“Give a hand, get a hand.” A

The consumer peer-to-peer rental market for everything from drills to cameras is estimated to be a $26 billion market sector.

After reading about the broader economic view of currency as not just money but also time, skills, and effort, he decided to start VEN, the first global peer-to-peer social currency to move from an online network into the real world.

The Web site for BIXI, the bicycle-sharing service in Montreal, announces “We are BIXI,” and this announcement is followed by a manifesto declaring what the members believe in: “Because we know that being part of the solution means knowing that great changes can arise from the smallest of actions done together. Because we’re thinking and behaving

that givers may one day want to post something they want to receive. In many ways, Freecycle has the same motivational currency that is fueling networks of open source projects such as Twitter or Flickr where you allow people to download your photos and vice versa. These systems require a new kind of trust and reciprocity, a behavioral dynamic that