What's Mine Is Yours: The Rise of Collaborative Consumption

The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

Ana Andjelic • 2 highlights

amazon.com
Cover of The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World

Bayard Winthrop

amazon.com
Cover of I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World

Trend-Driven Innovation

Henry Mason

amazon.com
Cover of Trend-Driven Innovation

Building Brand Communities: How Organizations Succeed by Creating Belonging

Charles Vogl

amazon.com
Cover of Building Brand Communities: How Organizations Succeed by Creating Belonging

11 Rules for Creating Value in the Social Era

Nilofer Merchant

amazon.com
Cover of 11 Rules for Creating Value in the Social Era

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

Jan Chipchase • 1 highlight

amazon.com
Cover of Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers