What retail CEOs don't know

With more of the decision making process taking place before the consumer ever enters the store (Google Research finds 83% of US shoppers who visited a store say they used online search before they went in), retailers should also be working to ensure that the online brand discovery experience is equally as exciting as immersive physical ones.

It’s not that consumers aren’t still seeking the thrill of shopping; it’s just that it has become much, much harder for retailers to provide said thrill. Especially when stores aren’t only competing with other stores, but also with other forms of entertainment.