What Jaguar's controversial rebrand can teach us

"Design is where this battle will be won or lost," believes Lewis. "It is no coincidence that one of the most talked-about EVs of 2024 is the Renault 5, a masterclass in retro-modern design. It is not the specs or software that excited people. It is the character, the charm, the identity. It feels like something. In an era of indistinguishable EV s... See more