What is MUJI?

What is MUJI? | MUJI

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Once you have bought something from a Muji store and removed the price sticker, all traces of its origins disappear, and it feels as though that product really is yours.

Alice Rawsthorn • Hello World: Where Design Meets Life

Emptiness is the path to creativity, explains MUJI's design philosopher

Anne Quito qz.com

Mark Sabino • It’s All Sweetgreen

What Is the Prada-ness?

“mu”: A Japanese word for unasking the question because it’s fundamentally flawed or its conditions do not meet reality.

Steyn Viljoen • Screen time: Unask the question ⁉️

we want not the stuff but the needs or experiences it fulfills.

Alice Rawsthorn • Hello World: Where Design Meets Life

Emptiness is the path to creativity, explains MUJI's design philosopher

Mark Sabino • It’s All Sweetgreen

What Is the Prada-ness?

Steyn Viljoen • Screen time: Unask the question ⁉️

Rachel Botsman • What's Mine Is Yours: The Rise of Collaborative Consumption