What is MUJI? | MUJI

I don’t know if people develop such a deep connection to the things they buy these days. Many people have a strong desire to possess the latest thing, and manufacturers and advertisers know this. It is not by accident that merchandise is not created to last. The objects of our desire are constantly changing. And our desires for the objects we consu

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Once you have bought something from a Muji store and removed the price sticker, all traces of its origins disappear, and it feels as though that product really is yours.