Google is trying to kill the 10 blue links. Twitter is being abandoned to bots and blue ticks. There’s the junkification of Amazon and the enshittification of TikTok. Layoffs are gutting online media. A job posting looking for an “AI editor” expects “output of 200 to 250 articles per week.” ChatGPT is being used to generate whole spam sites. Etsy... See more

If a simplistic description of AI is computers learning to be more human, then the persistence of Hawk Tuah for six months and counting is the inverse: Humans learning how it feels to be a computer—forced to remember, unable to move on, endlessly consuming and regurgitating our past output in slightly different formats—a video here, a podcast... See more

And so the ‘tentacles’ of Shoggoth were born. Standalone autonomous agents with individual personalities and writing styles, trained to reply to other accounts on X (human and machine minded alike), also capable of creating and posting its own memes.