What Is Lifestyle?

As our day-to-day lives become so encumbered by expensive necessities, housing insecurity, and looming natural disasters, the question I consistently ask is: Where is lifestyle media? It’s pondering whether burger rankings are still important; it’s accepting defeat and painting a picture of the future of food that relies on lab meat fantasies. Chan... See more

The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become

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The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories.