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What is good retention
Be sure to figure out how you’re defining retention for your product, and stick with it. To measure retention, you need to have a strong understanding of your product’s “value metric”. Gustaf Alstromer, Partner at Y Combinator, outlines the following steps:
- Identify the metric that represents the value users get from your product.
- Measure the repeat
Mixpanel Team • Article
3. Retention builds an acquisition competitive edge: - As you increase retention, monetization, and LTV, you can pay more to acquire a customer. In doing so, you can push competitors out of acquisition channels, open up new channels that were previously too expensive, and grow faster.
Brian Balfour • The One Growth Metric that Moves Acquisition, Monetization, and Virality
As a rough benchmark for evaluating startups at Andreessen Horowitz, I often look for a minimum baseline of 60 percent retention after day 1, 30 percent after day 7, and 15 percent at day 30, where the curve eventually levels out. It’s usually only the networked products that can exceed these numbers. That’s because networked products are unique in
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Choosing a retention metric involves defining the core action your user takes in your product. In other words, what qualifies a user as active?
Brian Balfour • Why Retention Is The Silent Killer
As a rough benchmark for evaluating startups at Andreessen Horowitz, I often look for a minimum baseline of 60 percent retention after day 1, 30 percent after day 7, and 15 percent at day 30, where the curve eventually levels out.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
For B2C companies, net user growth is the key metric. Successful B2C companies increase subscriber acquisition rates with rapid pricing experimentation, increase retention and ARPA by tailoring offerings based on behavioral insights and willingness to pay, and increase capture rates by taming the complexity of electronic payments. Their challenges
... See more