Be sure to figure out how you’re defining retention for your product, and stick with it. To measure retention, you need to have a strong understanding of your product’s “value metric”. Gustaf Alstromer, Partner at Y Combinator, outlines the following steps:

1. Identify the metric that represents the value users get from your product.


2. Measure the repeat

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So, for most businesses, instead of measuring satisfaction, measuring retention is the best signal of product/market fit. Measuring retention is pretty easy. Perform a cohort analysis, graph the curve over time and see if there is a flattening of the retention curve. As I’ve discussed before, what you measure for your retention curve matters quite... See more

Why Retention Is The Silent Killer: 1. To properly understand the impact of retention and prioritize initiatives you need to take a long-term view - and that often conflicts with most teams’ short term goals. 2. Retention metrics are easy to mis-define and can lead teams in the wrong direction when defined incorrectly. 3. A healthy business is the

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