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What is good retention
The Subscription Value Loop: A framework for growing consumer subscription businesses
Phil Carterlennysnewsletter.com
Benchmarks for Cohort Retention
Different types of products have different benchmarks for what constitutes product-market fit.
Different types of products have different benchmarks for what constitutes product-market fit.
- For consumer products, a cohort retention rate of 25% is often considered the minimum,
- while for B2B SaaS products, the floor is typically around 70%.
- However, top-performing products often exceed these numbers, with great co
Sahil R • What Makes a Good Product-Market Fit Metric & How to Find It for Your Startup? | VC Jobs
Be sure to figure out how you’re defining retention for your product, and stick with it. To measure retention, you need to have a strong understanding of your product’s “value metric”. Gustaf Alstromer, Partner at Y Combinator, outlines the following steps:
- Identify the metric that represents the value users get from your product.
- Measure the repeat
Mixpanel Team • Article
