What is good retention

Benchmarks for Cohort Retention

Different types of products have different benchmarks for what constitutes product-market fit.

• For consumer products, a cohort retention rate of 25% is often considered the minimum,


• while for B2B SaaS products, the floor is typically around 70%.


• However, top-performing products often exceed these numbers, with great co

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Be sure to figure out how you’re defining retention for your product, and stick with it. To measure retention, you need to have a strong understanding of your product’s “value metric”. Gustaf Alstromer, Partner at Y Combinator, outlines the following steps:

1. Identify the metric that represents the value users get from your product.


2. Measure the repeat

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Retention - not only does it make companies - but it also breaks them. For this reason, poor user retention has become the silent killer. In this post, I will walk you through the three key ways that companies go wrong when it comes to retention: They deprioritize retention altogether, They define their retention metrics incorrectly, They don&rsquo

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