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What is good retention
Consumer Subscription KPI Benchmarks: Retention, Engagement, and Conversion Rates
Parsa Saljoughianmedium.com
Shitty retention is ubiquitous
First, perhaps obvious, but no wonder retention in mobile products is terrible. I’ve often written about these benchmarks for retention:
When you ref... See more
First, perhaps obvious, but no wonder retention in mobile products is terrible. I’ve often written about these benchmarks for retention:
- daily retention of consumer apps: D1/D7/D28 of 60/30/15
- the % of active users — that is, DAU/registered — should be 25%
- or, for consumer/SMB subscription: M12 of >30%
When you ref... See more
How Novelty Effects and Dopamine Culture Rule the Tech Industry
