What is Culture? Part Six: Defining cultural phenomena

Culture describes the conventions of a community, which guide individuals into regular behaviors and provide communal meanings and values.

Culture is the collection of unwritten rules, norms, and values around “how we do things here.” Every human environment—from the two-person couples to the 20-person classrooms to the 20,000-person companies—is embedded with its own culture. We can visualize a group’s culture as a kind of gas cloud that fills the room when the group is together.

Culture refers to the emerging social, cultural and political values; it also refers to definition of the core social terms (e.g. influence, community, taste, equality, aspiration); mood, attention and vocabulary. E.g. early on, Glossier mastered the language of modern culture: BFF, intimate, personal, direct. The brand behavior reflected how moder... See more