What is Culture? Part Four: Conventions
Under each convention sits a belief that makes it feel necessary. This is where it gets uncomfortable. You’re not asking what people do. You’re asking why it would feel crazy to do otherwise.
“Software is sold through enterprise sales teams” sits on top of “purchasing decisions are too complex for self-service.”... See more
“Gyms charge monthly memberships” sits
Jelena Veselinovic • The Wrong Game
Social norms are the means by which social cohesion is achieved. Orderly living depends on them. And we navigate these rules, and thousands more like them, every single day that we engage in the world around us.
Marcus Collins • For the Culture
On the largest scale, we’re all a part of a few vast pan-national cultural clouds—where customs like shaking hands, waving hi, New Year’s Eve, birthdays, card games, sports fandom, and tipping, to name a few, have taken on broadly shared meaning. Each nation is a smaller cloud with its own sub-culture.