What Is Cryptomedia?

cryptomedia has seven distinct characteristics: * Token-based: an Ethereum-based Non-Fungible Token (NFT) * Permissionless: universally usable and censorship resistant * Universally accessible: open and available to the internet * Valuable: accrue value which is accessible to the owner and creator * Internet-native: created within and exists only o... See more

Jacob Horne, the co-founder of Zora, coined the term “cryptomedia” to capture a new form of digital creation. Hypermedia is what we all know and love—the graphics, audio, text, and hyperlinks we interact with online all day. Cryptomedia is both universally accessible and individually ownable. Horne writes, “Cryptomedia can be thought of as hypermed... See more

In media, NFTs—or Non-Fungible Tokens—make it possible for creators to retain ownership of their content, without limiting the propagation of their files across the internet. As a result, NFTs have the potential to invert the ownership model of media—offering creators, their audiences, and developers who build for them, a viable alternative to plat... See more

Crypto isn’t just a new technology, it’s a new philosophy for how creative work is produced, shared, and owned on the internet.

Cryptomedia and digital assets aren’t exclusive to music; they’ll rearchitect all cultural industries. Many of us were taught that because something is digital, it has no value. We were conditioned by the early internet to assume that everything online is free. But digital creations do have value; the system is just set up so that we don’t see it.