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What I Know About Community Building
Building a true sense of community for your customers, or any other member type you're focusing on with your business, can unlock a massive source of passion and action that will help you scale your business. Community can help you create a new business category, or become the “go-to” resource in your category. It's the one thing competitors can't
... See moreDavid Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
Building a winning community-based brand is the process of being laser focused on a group of people with a shared identity, and developing something for them that makes them feel heard. Elements include establishing an identity that sparks excitement, using a shared language, creating s ocial content that makes them want to share yet feels aestheti... See more
Greg Isenberg • The Fast-Foodification of Everything
If you have something you are passionate about, engage a community that is passionate about the same thing, create a platform for this community to come together, think through every detail of community design and
Marina Gorbis • The Nature of the Future
"Builder communities" that are oriented around an activity? (making open source software, playing Minecraft, choreographing dance routines, etc) Getting to know ppl by doing something alongside them is often better than milling around and talking. This was true of offline communities already, but can we now use that as a design principle for online... See more