added by sari and · updated 3mo ago
What I Know About Community Building
Building Brand Communities: How Organizations Succeed by Creating Belonging
- Building a winning community-based brand is the process of being laser focused on a group of people with a shared identity, and developing something for them that makes them feel heard. Elements include establishing an identity that sparks excitement, using a shared language, creating s ocial content that makes them want to share yet feels aestheti... See more
from The Fast-Foodification of Everything by Greg Isenberg
aron and added
- Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more
from Build it and they will come - or will they? by Connection Engine