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Instead, I think Quibi’s failures can be mainly attributed to flawed executions in its technology building, marketing, and content acquisition. Basically, in attempting to create a juggernaut video app, Katzenberg and his cohorts failed to incorporate many of the strategies that other streaming giants pioneered. Here are four ways I would have appr... See more

In the rush to copy TikTok, many Western social networks have misread how easy it is to apply lessons of a very particular short video experience to social feeds built around other formats. If you’re Instagram Reels and your format and interface are a near carbon copy, then sure, applying the lessons of my three TikTok essays is straightforward. Bu... See more

It takes either audacious self-confidence or reckless hubris to build a completely asocial video app in 2020. You can decide which best describes Quibi, Hollywood’s $1.75 billion-funded attempt at a mobile-only Netflix of six to 10-minute micro-TV show episodes. Quibi manages to miss every trend and tactic that could help make its app popular. The ... See more